
Adrian Smith
Founder and CEO
Our Story
Ripple was created in response to the increasing pressures being put on businesses of all sizes to collect, report and share credible sustainability information.
Whether it’s navigating complex regulations or meeting the expectations of stakeholders, we believe that sustainability shouldn’t be a burden—it should be integral to success. That’s why we’re committed to creating innovative solutions that allow every business to thrive while making a positive impact.
Our Purpose
We believe every business should be able to prosper from being sustainable and we provide innovative ways to make that happen.
Our Mission
To simplify the processes required to operate and thrive in the sustainable economy.
Our Vision
To play a role in accelerating the transition to a more sustainable economy.
What makes Ripple stand out?
We make it simple to comply
- Easy to use for any business of any size anywhere
- Removes hassle
- Saves time and costs
- Aligned to regulatory standards
- Automates partner compliance requests
We are cost-effective
- Free entry point for SMEs
- Cost-effective for others
- Saves money on energy spend
- Drives down costs through automation
- Seamless connection to your value chain partners
We support sustainable growth
- Supports your sustainability goals
- Helps you promote your business and enhance your reputation
- Frees up time to focus on growth
The Ripple effect
“Just as ripples spread out when a single pebble is dropped into water, the actions of individuals can have far-reaching effects”.
Dalai Lama
We chose the name “Ripple” as it encapsulates our belief that by simplifying processes, we can create positive knock-on impacts for all stakeholders. This in turn will be a catalyst to the transition to a more sustainable economy.
This is what we call the ripple effect.
Please get in touch if you want to find out more and join us in our mission.

Simplifying your sustainability storytelling
Ripple’s intuitive AI story engine is a unique feature that will generate authentic stories aligned to your sustainable activities in real time and with minimal input allowing you to promote your company at the click of a button.
Meet the team
Ripple’s team brings knowledge and expertise in sustainability, technology, SaaS, finance, start-ups and marketing.
We are united in our ambition to help businesses operate more sustainably without the hassle or high costs.
Adrian Smith
Founder and CEO
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Previously Sustainability and Emissions Trading leader at Accenture with 20+ years’ experience of sustainability strategy, technology innovation delivery and data management in Financial Services.
Jonathan Smith
CMO
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Marketing and communications leader with 20+ years’ experience of working with global clients in financial services, technology and sustainability.
Colville Wood
Senior Advisor
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Software innovation lead at global organisations and start-ups for over 25 years including with Cognizant, DXC and as an independent consultant. Successfully launched and exited one of the first SaaS platform startups in 2004. Built award winning AI startups typhoon8.co.uk and Squuid.ai.
Preete Janda
Senior Advisor
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Qualified accountant and tax professional with over 20 years’ experience as CFO within start-ups and disruptive tech.
Oliver Drewes
GM, Western Europe
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A member of several cabinets in the European Commission for 15+ years and formerly Internal Market Spokesman, Oliver has provided policy oversight and reform in key areas affecting sustainability and compliance.
Bridget Woods
Senior Advisor
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Strategic advisor responsible for optimising cleantech and renewables for a large investment portfolio. Set up and led New Zealand’s first High-Tech Business Incubator.
Patrick Rork
GM, North America
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Over 30-years in consulting services as a leader in technology innovation, management consulting, account and sales leadership in the US & UK.
Dr. Clare Carden
Senior Advisor
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Chartered Engineer with 25+ years’ experience advising on mitigating carbon emissions by improving energy efficiency.
Success stories
What our clients say about us.
“Partnering with Ripple is helping us accelerate our journey to become a more sustainable business. The platform is easy to use and has streamlined many of the time-intensive tasks we previously had to undertake.
Ripple’s platform has also brought significant advantages, not only for Pentagon, but also for our suppliers and partners. We see Ripple as an essential sustainability partner as our business continues to grow.”
David Wilson, COO, Pentagon Freight Services.
